Very intesting study just came out by Tim Hanni MW showing how sweet wine drinks may actually have more sensitive palates than dry wine drinkers. A very novel concept indeed! Shoot me an email , and I can send you a copy of his report.
My recent experience has shown me just how much consumers are loving sweet wines: whether it’s a dornfelder from Germany, a soft Riesling from Germany, or a sweet tempranillo from Spain. Sales of all of these are through the roof.
Maybe we all need to open up our minds to ask consumers what it is they want…
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